Grab is a mobile app displaying relevant content to travelers based on their paths through an airport and personal preferences. Travelers using the app avoid queues and pickup their orders at express pickup locations and expense reporting is linked to Concur. The app is live at two U.S. airports and coming to 14 others.
SkiftTake: Many airports still lack ways to target travelers based on their interests and help their vendors attract the appropriate travelers. Airports are travelers’ first impressions of destinations and often set the tone for what kind of hospitality can be expected once they leave arrivals areas.