THE WINNER: Delaware North’s Grab Airport Mobile Ordering
WHERE IT’S USED: Atlanta’s Hartsfield-Jackson International Airport
WHAT IT DOES: This mobile ordering platform lets customers flying through Atlanta search, order, and pay for meals at participating locations in their terminal, all while they’re standing in the security line or waiting to get off their airplane. The platform’s developers are in talks with several airlines to integrate the program into their apps, allowing travelers to use airline reward points on meals.
WHY IT WON: Mobile ordering is all about convenience, giving customers the option to seamlessly move through the purchasing experience from the comfort of their home or workplace. But where else is convenience more craved than in an airport? The Grab Airport Mobile Ordering system makes at least one stressful airport decision—where and what to eat—a breeze.