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Upstart wants to help passengers Grab a meal on the go

runwayWhat’s your go-to meal at your next airport connection? If you’ve never been to that particular hub before you probably have no idea. Or perhaps it is too tight a connection to risk waiting in line to grab some grub. Upstart Grab is looking to address these challenges for travelers as it prepares to roll out its eponymous mobile app, linking travelers to concessionaires and cutting wait times and lines.

The Grab app is location-aware and trip-aware. For supported airports it will offer not just a list of participating vendors but a map of the connection route inside, including the participating concessions along the way. Got a gate change? The app will register the change, and suggest alternate dining options, assuming the passenger’s preferred choice is no longer along the way.

These are just a few of the features that chief experience officer Jeff Livney highlighted during a recent discussion of the product. And while they are all simple, practical things the goal of Grab is much bigger. Livney sees Grab as truly changing the passenger experience:

“When you’re on the plane, everything’s just kind of easy and simple, and then you land. You pull into the gate, and all of a sudden this stressful environment just creates chaos, and you’re rushing to get to the next gate. Even for the most seasoned travelers, it can be a little stressful at times. It’s a new hub. You may not know what restaurants are there. You may be worried. So it’s about discovery and easing that experience in the airport.”

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