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Why Airlines and Airports Are Integrating Third Party Services Into Mobile Apps – Apex

APEX Insight: “There’s an app for that.” The marketing power of this tag line has driven the evolution of the mobile services infrastructure we enjoy today; it is also part of the problem. Integrating third-party services, like Grab’s food ordering platform, helps travel brands like American Airlines and Heathrow Airport ensure that their mobile apps remain relevant and useful.

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